Programs » Black Belt Selling Techniques
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Program Outline
Selling today is different from years past. So many of the old selling "tactics" bothering on manipulation and soft cohesion simply no longer work. Customers now have more and better choices. They are better educated and better informed. They are more demanding. They know how to extract maximum value and are doing their job. What about our sales team? How are we closing our deals? Are we adding value or dropping price? Are we still selling the old fashion way or helping the customers buy?
Black Belt Selling Techniques Intensive is a two-day practice oriented skill based training workshop designed to put the participants through the rigor of selling in a highly competitive and possibly undifferentiated environment. It is built on the reality that "people love to buy but hate to be sold". The workshop will equip the participants with the critical mindset and essential skills to make a real difference and impact in the world of selling.
Find out how You will benefit from this program.
Take Home Values
After attending this program, you will be able to...
- Gain deep insights on why & how customers buy.
- Begin to reshape your selling strategies to be in sync with the purchasing strategies of your customers.
- Actively use & apply N.L.P. based methods to quickly & effectively build and enhance rapport.
- Ask hard questions in a soft way to not only uncover customers wants & needs but also the dominant buying motives.
- Define the true value of your offerings seem from the customer point of view.
- Confidently present the Unique Selling Proposition of your product/service offerings & effectively defend your price premium.
- Systematically & effectively handle sales objections including price objections
- Fill your tool kit with a repertoire of soft as well as hard closing techniques to increase your closing success ratio.
- Quickly identify the customer personality type & tailor your communication strategy to match. Nurture & build a solid bankable relationship with your customers that transcends price.
- Re-define the way you engage your customers - from selling to helping him/her buy.
- Become a true sales champion - one whom the customers welcome, enjoy meeting & love giving business to.
- For those who put the techniques to work - watch the sales revenue, market share, company profit & consequently, the income soar.
- For those aspiring to make it to the top in the world of selling - you will learn everything you need to know to get to the top.
Workshop Contents
Understanding Customer Buying Concept
Customers buy for their own self-serving reasons. Understanding why they buy what they buy and how they buy will open the doors for value selling.
The First Key To Success – The Power of Bankable Relationship
Everything rises and falls with relationship. In this segment, participants will learn how to build, nurture and use the power of positive relationship to maximize sales effectiveness. Superior rapport building skills, including the use of body language in communication, will be covered.
Look Harder – Probe Deeper
Using power probing techniques, participants will learn how to ask tough questions in a soft way and thereby probe deeply in search of real customer needs as well as business opportunities that may not be readily apparent.
Our Real Value Proposition
Knowing how our service offerings affect the customer’s business is the key to creating real value. Participants will learn how to connect our service offerings to customer’s buying concept (CBC). The role of price in buying decision will be highlighted and participants will understand and appreciate why price, although important, is not always ‘d’ most decisive factor. Participants will get an insight on how customers increase their value and what we must do in response - without unnecessarily slashing price, and destroying our bottom line.
Objections! Objections! Objections!
Using real objections from customers, participants will learn how to systematically and effectively handle sales objections including the much dreaded price objection. They will also learn how service failure and crisis can be exploited and turned from being sales killers to sales boosters.
The Art of Closing The Sale
Nothing happens until a sale is closed. In this segment, participants will take home ten closing techniques that are proven to be useful and relevant in the real world. They will also inculcate the mindset of ‘maxing’ outputs from each and every customer interaction.
Communicating Effectively With Different Customer Personality
No two customers are the same. In this segment, participants will learn how to identify their own unique personality and those of the customers. They will learn how to vary their communication style to more effectively “reach” the customer.
General Information
| Trainer: | Yim Choong Chow |
| Duration: | 2 days |
| Methodology: |
Highly interactive and participants will be actively engaged with discussions, activities, group work, skill drills & role plays. |
Trainer Profile
Yim Choong Chow is a certified performance coach, strategy consultant, author and a sought after trainer in Asia. His work reflects over 35 years of senior management experience both as a practioner and a consultant. His interests are in helping organizations and individuals succeed through transforming and transcending their performance.
Yim regularly conducts high energy soft skills training workshops revolving around selling, service delivery, interpersonal skills, communication, leadership & management, time management and personal success strategies.
Prior to establishing Puncak Jupiter in 2001, Yim worked for a major global shipping company where he held, interalia, the position of Managing Director. In his 30 years of corporate life, Yim has worked in Denmark, Singapore and Malaysia.
His hobbies include martial art, gardening, trekking and writing. Yim holds a third degree black belt in Karate, has trekked to the Everest Base Camp and is the author of 7 books.
In the past twelve months, Yim has trained clients in Malaysia, Singapore, Indonesia, India, China, UAE, Vietnam and Myanmar.
Contact Details
For information and enquires on inhouse training programs please contact Yim Choong Chow [].
For public training program information, please contact IdeaPro-Logix [http://ideapro-logix.com/].